The Yo-Zuri Livebait series of lures have flexible, soft to the touch, bodies that feel “Alive”. This soft feel is irresistible to fish and causes them to hold on longer. This softness and flexibility also give a more silent entry into the water, better swimming action, and when a fish is hooked helps reduce lure throwing leverage. The highly durable bodies and finishes are added to an all wire thru construction that makes these lures almost indestructible. Click here to see them flex!

The flexible body, large holographic eyes and detailed finish give the Livebait series an incredibly “Alive” appearance. Whether your fishing docks or rocks the Livebait series can stand abuse from all obstructions, and will not chip, break, or leak do to its highly durable bodies and finishes, these lures can take a beating. The Livebaits are available in a range of sizes from 2” to 5 1/8” meaning there is a size for all conditions, and a color for your favorite fish. The Yo-Zuri Livebaits series is the only “Livebait” you will ever need for your next day on the water.

Live Bait Series

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Live Bait Shallow Vibe	The flexible body, large holographic eyes and a detailed finish give the Live Bait Shallow Vibe an incredibly "alive" appearance. The bait's perfect balance allows it to be cast or jigged and is very effective worked with a stop-go or steady retrieve.
Live Bait Minnow	This floating lure features a unique diving action to depths of 3 feet. The Live Bait Minnows have amazing holographic finishes and detailed eyes. Their realistic looks and soft to the touch body will fool even he most cautious species of game fish.
Live Bait Twitch'n Minnow	Here's a lure with an exciting dipping and diving action. It looks like an easy meal by perfectly imitating an injured baitfish. The flexible, soft body and through wire construction will make this bait the first one out of the tackle box.
Live Bait ZZ Walker	When this lure goes walking, the action starts. The Live Bait ZZ Walker is the first and only "soft-hardbait" walker and is a master of producing explosive surface strikes.
Live Bait Popper	The Live Bait Popper combines a loud popping / gurgling noise with strike provoking good looks. A variety of eye catching colors and a soft to the touch body make a deadly top water tempter.
Live Bait Crank	Here's a new crank bait that has truly different look and feel. The Live Bait Crank stands out in the crowd with its soft, durable body and unique swimming action. The square lip design reduces hook fowling and hang-ups.